![]() To capture value from customers, Paperless Post uses a “freemium model,” offering its core product for free and selling premium offerings to a smaller fraction of its customers. Pathways to Just Digital Future Watch this tech inequality series featuring scholars, practitioners, & activists However, the majority of the value it provides lies in the breadth of card designs, which is its primary differentiator versus competitors including Evite and Eventbrite. This includes keeping track of invitees, responses and event details. Paperless Post creates value by providing users with a convenient, and often cheaper, alternative to traditional stationery and by organizing and streamlining all the processes associated with hosting an event. ![]() Said another way, Paperless Post sits at the intersection of “really great design” and “extremely easy-to-use functionality” and makes it “easy to communicate expressively on any occasion-from everyday correspondence to milestone life events.” The company has raised $47M to date, sent 100M cards and has 115 employees. ![]() Paperless Post was started in 2009, born from a desire of James Hirschfeld, co-founder and Harvard undergrad at the time, to send out a birthday party invite that accurately reflected the enthusiasm, thought and care that had gone into planning his themed birthday party.Īt its core today, Paperless Post exists to combine the modern convenience of online with the personal touch and beauty of a traditional stationery. ![]()
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